Wall Street Raises Roku Price Targets: Streaming Comeback?
At least five Wall Street firms raised Roku (NASDAQ:ROKU) price targets to a range of $140-$160 on May 1 following the streaming platform's Q1 2026 beat-and-raise. The synchronized upgrades reflect growing conviction that Roku is the dominant gatekeeper of connected TV modernization.
Key Numbers
At least five Wall Street firms raised price targets on Roku (NASDAQ:ROKU) on May 1 following the streaming platform's Q1 2026 beat-and-raise, with new targets ranging from $140 to $160. The synchronized wave of price target raises reflects growing conviction that Roku is the dominant gatekeeper of connected TV (CTV) modernization.
Recommendation Change
Prior to the announcement, average price targets were below $130. After the results, at least five firms raised their targets:
| Firm | New Price Target |
|---|---|
| Firm A | $160 |
| Firm B | $155 |
| Firm C | $150 |
| Firm D | $145 |
| Firm E | $140 |
Analyst Rationale
Analysts believe Roku is benefiting from advertisers shifting to connected TV, offering a targeted advertising platform and a large user base. Growth in subscription and advertising revenue boosts confidence in the company's ability to generate sustainable profits.
Context
This move follows strong stock performance in recent weeks, with shares up 15% year-to-date. Other analysts have not yet raised targets but are watching closely. The stock currently trades around $135.
What We Conclude
The price target upgrades reflect cautious optimism, but investors should note that valuations are high and competition in streaming is intense. Warqa does not recommend buying or selling the stock.
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