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Ross Gerber Suggests Elon Musk Focus on Selling EVs Again as TSLA Falls

Investor Ross Gerber suggested that Elon Musk should consider selling electric vehicles again after Tesla's stock decline. The comment comes amid falling sales and increased competition.

June 28, 2026
2 min read
Source: Benzinga
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Investor Ross Gerber, co-founder of Gerber Kawasaki, has proposed that Tesla Inc. CEO Elon Musk should refocus on selling electric vehicles again following the company's stock decline and slowing sales.

Details

In a social media post, Gerber argued that Tesla should prioritize its core EV business rather than diversifying into other ventures. He highlighted the challenges Tesla faces in maintaining market share amid rising competition.

Context

The suggestion comes as Tesla's stock (TSLA) has experienced a notable decline recently, driven by investor concerns over weakening EV demand and increased competition from rivals like BYD. Additionally, Musk's focus on other projects, such as Twitter (now X), has worried some shareholders.

What This Means for Investors

Gerber's comments may reflect growing unease among investors about Tesla's strategic direction. However, Tesla remains a dominant player in the EV market, and a renewed focus on its core business could help restore market confidence.

Frequently Asked Questions

Ross Gerber is an investor and co-founder of Gerber Kawasaki, an investment firm.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.