Salesforce (CRM) Upgraded to Buy as AI Fears Create Entry Point

Monness Crespi Hardt upgraded Salesforce (CRM) to "Buy" on June 18, 2026, arguing that AI fears have created a compelling entry point for investors.

Rating Change

Analyst Brian White raised the rating from "Neutral" to "Buy", though no new price target was disclosed in the report.

Analyst Rationale

White believes Salesforce's stock is trading at a depressed valuation relative to peers, despite having attractive margins and strong cash flows. Concerns over the impact of AI on the company's business have weighed on the stock, creating a buying opportunity for long-term investors.

Context

The upgrade comes as Wall Street focuses on AI stocks like Microsoft and Nvidia. Salesforce was among 15 AI stocks analysts are watching. The stock has underperformed recently due to AI worries, but White sees the company's strong fundamentals supporting the current valuation.

What to Make of It

The upgrade reflects confidence in Salesforce's ability to navigate AI challenges thanks to its margin and cash flow strength. Investors are advised to weigh risks and opportunities before making decisions.