Skip to content
All news
Analysis

Salesforce Downgrades Test the Case for an AI Pivot

Multiple downgrades from Morgan Stanley and KeyBanc put pressure on Salesforce (CRM), questioning whether its heavy AI and Agentforce investments are meaningfully lifting organic growth while legacy businesses continue to drag.

July 21, 2026
2 min read
Source: Simply Wall St.
Share:

Key Numbers

ytd stock decline
31.48%
one year total return decline
33.18%

Salesforce (NYSE:CRM) faced renewed pressure after Morgan Stanley and KeyBanc downgraded the stock, questioning whether its heavy investments in artificial intelligence and the Agentforce platform can meaningfully boost organic growth while legacy businesses continue to underperform.

Rating Changes

Morgan Stanley downgraded the stock from "Overweight" to "Equal Weight," while KeyBanc lowered it from "Overweight" to "Sector Weight." Both firms also cut their price targets.

Analyst Rationale

Analysts argue that Salesforce's AI investments, particularly Agentforce, have yet to translate into sufficient organic growth to offset the slowdown in its traditional businesses. Additionally, high costs from these investments are pressuring margins.

Context

The downgrades come as the stock was already under pressure, with shares down 31.48% year-to-date and a one-year total shareholder return decline of 33.18%. Salesforce still trades at a P/E multiple of around 25x, which some analysts see as justified if the AI pivot succeeds.

What to Make of It

The downgrades suggest the market needs stronger evidence that AI investments will pay off. Investors should watch upcoming quarterly reports to gauge Agentforce's impact on revenue.

Frequently Asked Questions

Morgan Stanley and KeyBanc cited that AI and Agentforce investments have not sufficiently lifted organic growth to offset legacy business declines.

Found this useful? Share it

Share:
This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.