Skip to content
All news
ProductLaunch

Sezzle On-Demand: Pay-in-4 Anywhere Visa is Accepted

Sezzle (SEZL) launched On-Demand, allowing customers to use Pay-in-4 anywhere Visa is accepted. The service recorded 887K MODS and Q1 GMV of $1.1B, with a significant increase in marketing spend.

May 12, 2026
2 min read
Source: Zacks
Share:

Key Numbers

MODS
887K
Q1 GMV
$1.1B
marketing spend
jumped

Sezzle (ticker: SEZL) has launched a new feature called "On-Demand," which enables customers to use its Pay-in-4 installment option at any merchant that accepts Visa. This move expands Sezzle's reach beyond its traditional partner network in the buy-now-pay-later (BNPL) space.

The Product

On-Demand allows users to convert any Visa transaction into four interest-free payments via the Sezzle digital wallet and a virtual Visa card. The feature is designed to increase flexibility and usage frequency.

Early Performance

Sezzle reported that monthly origination dollar volume (MODS) reached 887K, while first-quarter gross merchandise volume (GMV) hit $1.1 billion. Marketing spend also jumped significantly to support the launch.

Pricing and Availability

The service is currently available to existing Sezzle customers through the app, with no additional fees for consumers. Sezzle plans to expand availability to more markets.

Competition

Sezzle competes with Affirm, Klarna, and Afterpay, but differentiates itself by targeting consumers with limited credit history and offering lower fees.

Potential Impact

On-Demand could drive transaction growth and user acquisition, given its broad acceptance. However, increased marketing spend may pressure margins in the near term.

Frequently Asked Questions

It's a feature that allows customers to use Pay-in-4 at any merchant that accepts Visa.

Found this useful? Share it

Share:
This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.