What is the new price target for PepsiCo?

PepsiCo's price target was cut to $175 with a Hold rating.

Did IBM's rating change?

IBM's Buy rating was maintained, but the price target was raised from $150 to $165.

Shopify Upgraded, PepsiCo Downgraded: Top Analyst Calls

Analysts upgraded Shopify (SHOP) to Buy, downgraded PepsiCo (PEP) to Hold, and raised IBM's price target. The moves reflect differing outlooks for tech and consumer stocks.

July 10, 2026

2 min read

Source: The Fly

Wall Street saw a flurry of analyst rating changes today, including an upgrade for Shopify (SHOP), a downgrade for PepsiCo (PEP), and a price target hike for IBM (IBM).

Rating Changes

Shopify (SHOP): Upgraded from Neutral to Buy, price target raised to $80.
PepsiCo (PEP): Downgraded from Buy to Hold, price target cut to $175.
IBM (IBM): Price target raised from $150 to $165, Buy rating maintained.

Analyst Rationale

For Shopify, the analyst cited improving fundamentals and expected revenue growth from merchant base expansion. The PepsiCo downgrade reflects concerns over cost pressures and slowing demand in some markets. For IBM, the higher price target stems from confidence in its cloud computing and AI segments.

Context

The changes come after mixed performance for the three stocks over the past quarter. Shopify is up about 15% year-to-date, while PepsiCo has declined 5%, and IBM has posted modest gains.

What to Make of It

These analyst calls highlight divergent views on tech versus consumer defensive sectors. Investors may find opportunities in Shopify and IBM, while caution is warranted for PepsiCo in the near term.

Frequently Asked Questions

Analysts upgraded due to improving fundamentals and expected revenue growth from merchant base expansion.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.