Slate Launches $25,000 Electric Pickup Truck
Slate has launched its first EV, a pickup truck priced under $25,000, targeting a gap in the US market for affordable electric vehicles. CEO Peter Faricy explains the contrarian bet.

Key Numbers
Slate has launched its first electric vehicle, a pickup truck priced under $25,000, aiming to fill a gap in the US market where affordable EVs are rare. CEO Peter Faricy called the vehicle a "unicorn" in the current market.
The Product
The Slate electric pickup is priced below $25,000, making it one of the cheapest EVs in the United States. The company targets consumers looking for a practical and affordable electric vehicle.
Pricing and Availability
Slate has not yet announced a specific delivery date, but indicates production will begin next year. The starting price of $25,000 includes federal incentives.
Competition
Slate faces competition from companies like Tesla, Rivian, and Ford, but bets on low price as a key differentiator. Most electric pickups on the market exceed $40,000.
Potential Impact on the Company
If Slate succeeds in its goals, it could capture a significant market share in the low-priced EV segment, a segment not yet targeted by larger automakers.
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