SRMG Signs Three-Year Advertising Agreement with STC

Saudi Research and Media Group (SRMG) - listed under ticker 4210 - announced that its subsidiary SRMG Media Solutions (SMS) signed a sponsorship and advertising services agreement with Saudi Telecom Company (STC) on July 20, 2026, with STC acting as the media representative for Thmanyah Company for Publishing and Distribution - the exclusive broadcaster of the Saudi Pro League, the King's Cup, the Saudi Super Cup, and the First Division League.

Agreement Details

The three-year agreement grants STC exclusive rights within the telecommunications category and includes a package of media and advertising benefits. The total contract value exceeds 5% of SRMG's total revenues based on the latest audited annual financial statements for fiscal year 2025.

Expected Financial Impact

The financial impact is expected to be reflected in SRMG's financial statements starting from the third quarter of fiscal year 2026, subject to the fulfillment of contractual performance obligations.

Context

This agreement comes as SRMG expands its sports media footprint, with Thmanyah broadcasting major Saudi football competitions. It also strengthens STC's role as a key player in sports content distribution.

What This Means for Investors

The deal provides a potential revenue stream for SRMG over the medium term, though the exact value has not been disclosed. Investors should monitor Q3 2026 financials to assess the actual impact.