Starbucks baristas juggle 3 restaurants at once without extra pay

According to a report by Quartz, Starbucks (ticker: SBUX) baristas are facing increasing pressure from the simultaneous operation of multiple order channels. In addition to preparing direct customer orders, baristas must handle mobile and delivery orders, creating three parallel production lines without a corresponding increase in staffing.

Details

The report noted that the growth of mobile and delivery channels has increased operational complexity within stores. Instead of preparing one drink at a time, baristas must coordinate multiple orders simultaneously, increasing stress and errors. This additional pressure has not been matched by an increase in staffing or wages, exacerbating worker frustration.

Context

The report comes as Starbucks seeks to improve operational efficiency and increase revenue through digital channels. However, the focus on digital growth may have neglected the human element, with employees suffering from increased work pressure. This situation could affect service quality and customer satisfaction in the long run.

What it means for investors

While Starbucks' digital strategy may boost revenue, employee dissatisfaction could lead to higher turnover and training costs, as well as potential brand reputation damage. Investors should monitor employee satisfaction metrics and their impact on operational performance.