Susie Wolff and PepsiCo Drive Women in Racing Forward

Susie Wolff, managing director of F1 Academy, spoke with Yahoo Finance Executive Editor Brian Sozzi at the 2026 Cannes Lions International Festival of Creativity, joined by Jane Wakely, executive vice president of PepsiCo (PEP) and the company's chief consumer and marketing officer and chief growth officer for international foods. Wolff discussed her background as a Formula One driver and how she is paving the way for women in racing through her own league.

Details

Wolff emphasized that F1 Academy aims to create equal opportunities for women in motorsports, noting that support from partners like PepsiCo accelerates this progress. Wakely highlighted PepsiCo's commitment to diversity and inclusion, not only in racing but across all company operations.

Context

These remarks come amid growing interest in women's involvement in motorsports, with initiatives like the W Series and F1 Academy gaining traction. PepsiCo, through brands like Pepsi and Gatorade, has a history of supporting sports and athletic events as part of its marketing strategy.

What It Means for Investors

While this event is not directly tied to PepsiCo's financial results, it reflects the company's commitment to social responsibility and brand building, which could enhance its reputation among consumers and investors focused on sustainability and diversity.