What is driving the growth of the trading card market?

Nostalgia, alternative investing, social media influence, and scarcity of certain cards.

Which companies benefit from this trend?

Companies like Walmart (WMT), Costco (COST), and Target (TGT) benefit from selling trading cards.

Trading Card Market Could Reach $20 Billion, Mizuho Says

Mizuho Americas estimates the US trading card market could be worth between $10 billion and $20 billion, fueled by growing consumer interest in collectibles such as Pokémon cards. Senior analyst David Bellinger explains the key drivers behind the trend.

July 8, 2026

2 min read

Source: Yahoo Finance Video

Key Numbers

market size low

10B

market size high

20B

Trading Card Market: Estimates of Up to $20 Billion

According to a report from Yahoo Finance Video, Mizuho Americas estimates that the US trading card market could be worth between $10 billion and $20 billion. This growth is driven by increased consumer interest in collectibles, particularly Pokémon cards.

Details

David Bellinger, director and senior analyst at Mizuho Americas, noted that the phenomenon is fueled by nostalgia, alternative investing, and social media influence. Scarcity of certain cards also boosts their value.

Context

This estimate comes amid a notable boom in the collectibles market, as investors turn to non-traditional assets. Companies like Walmart (WMT), Costco (COST), and Target (TGT) are benefiting by selling these cards.

What It Means for Investors

While the estimates point to significant growth potential, the trading card market is consumer-trend-driven and can be volatile. Investors should monitor demand and changes in consumer behavior.

Frequently Asked Questions

Mizuho Americas estimates the market is worth between $10 billion and $20 billion.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.