Universal's Minions & Monsters Set to Earn $100M+ Over Holiday Weekend

Universal Studios and Illumination's latest animated film, Minions & Monsters, is projected to gross over $100 million domestically in its first five days, according to industry reports. The film, featuring the manic yellow creatures from the Despicable Me franchise, is expected to dominate the Fourth of July holiday weekend.

Details

Last year, Universal's Jurassic World: Rebirth led the same holiday weekend with $92 million in its first weekend, contributing to a total weekend gross of $157 million, per Rentrak. This year's projection of $100 million+ underscores the continued strength of franchise animated films.

Context

Paul Dergarabedian, senior media analyst at Rentrak, noted that "when the 4th of July falls on a Saturday, … that's not generally good for the movie business because people are watching fireworks or being involved in festivities, especially on Saturday, the biggest movie-going day of the week." This year, July 4 falls on a Saturday, which could impact box office performance.

What This Means for Investors

While the film is produced by Universal (a Comcast subsidiary) and not directly tied to Disney (DIS), its strong performance signals robust consumer demand for theatrical entertainment. This bodes well for the broader entertainment sector, including Disney, as it prepares for its own holiday releases.