Who are Visa's partners in this launch?

Visa partnered with Mashreq bank and Rezolve AI.

How does the cashback program work?

It uses AI to analyze spending behavior and automatically deliver personalized offers without user activation.

Is the program available to all Visa cardholders?

No, it is currently available only to Mashreq Visa cardholders in the UAE.

What is the significance of this move for Visa?

It expands Visa's role in AI-enabled commerce media and value-added services, potentially boosting non-traditional revenue streams.

Visa Launches AI-Powered Everyday Cashback in UAE with Mashreq and Rezolve AI

Visa (NYSE:V) has partnered with Mashreq and Rezolve AI to launch "Everyday Cashback" in the UAE, a digital-first, AI-driven rewards platform that embeds personalized cashback offers into routine cardholder spending. The move expands Visa's role in AI-enabled commerce media and value-added services.

June 23, 2026

2 min read

Source: Simply Wall St.

Visa (NYSE:V) has partnered with Mashreq and Rezolve AI to launch "Everyday Cashback" in the UAE. The program is a digital-first, AI-driven rewards platform that embeds personalized cashback offers into routine cardholder spending.

The Product

The program uses AI from Rezolve AI to tailor cashback offers based on individual spending behavior. Mashreq Visa cardholders can automatically receive offers without manual activation, simplifying the user experience.

Pricing and Availability

The program is available to Mashreq Visa cardholders in the UAE. Visa has not disclosed any additional fees or minimum spending requirements.

Competition

The launch enters a competitive loyalty market with similar programs from Mastercard and American Express, but Visa's focus on AI personalization could provide a competitive edge.

Potential Impact on Visa

This initiative supports Visa's strategy to expand into value-added services and AI-enabled commerce media, potentially boosting non-transaction fee revenues.

Frequently Asked Questions

It is a digital-first, AI-driven rewards platform offering personalized cashback offers to Mashreq Visa cardholders in the UAE.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.