When will the commercial launch be available?

The commercial launch date and pricing details have not been announced yet.

Visa Tests AI Agents That Can Complete Purchases on Behalf of Users

Q: What technologies is Visa using in these pilots?

Visa uses the Trusted Agent Protocol, Payment Passkeys, and Agentic Directory.

Visa (V) has launched Agentic Commerce pilots in Europe, allowing AI agents to complete purchases on behalf of customers using the Trusted Agent Protocol, Payment Passkeys, and Agentic Directory. Partners include eDreams ODIGEO, Cleverbridge, ING, and Worldline, with a focus on security and authentication.

July 7, 2026

1 min read

Source: Simply Wall St.

Visa (NYSE:V) has announced the launch of Agentic Commerce pilots in Europe, a move aimed at enabling AI agents to complete purchases directly on behalf of users. The pilots utilize the Trusted Agent Protocol, Payment Passkeys, and Agentic Directory to ensure transaction security.

The Product

The solution allows authorized AI agents to conduct real payment transactions over Visa's network, with robust fraud controls and Strong Customer Authentication in place.

Pricing and Availability

Pricing details and a commercial launch timeline have not been announced. The pilots are currently limited to selected partners in Europe.

Competition

Visa faces competition from other fintech companies working on similar solutions, such as Mastercard and PayPal, as well as startups in the AI payments space.

Potential Impact on the Company

If successful, the pilots could open a new revenue stream for Visa from AI-driven transactions, strengthening its position in digital payments.

Frequently Asked Questions

It is a commerce model that allows AI agents to complete purchases and payments on behalf of users autonomously.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.