Were the ratings upgraded or downgraded?

The report did not specify the direction of each change, but noted a general reshuffling of ratings ahead of earnings week.

Why are analysts changing ratings now?

The main reason is the upcoming pivotal earnings week, prompting analysts to adjust their assessments based on future expectations.

How could these ratings affect the market?

Rating changes can influence investor sentiment and short-term stock prices, but the actual impact depends on the earnings results.

Top Wall Street Analyst Calls Friday: Alphabet, IBM, Shopify, PepsiCo

Wall Street analysts made significant rating changes on Friday for major stocks including Alphabet, IBM, Shopify, and PepsiCo, as they reshuffle positions ahead of a crucial earnings week.

July 10, 2026

2 min read

Source: 24/7 Wall St.

Wall Street analysts made notable rating changes on Friday, July 10, 2026, for several major stocks, according to a report from 24/7 Wall St. The adjustments covered Alphabet (GOOGL), IBM (IBM), Shopify (SHOP), and PepsiCo (PEP), along with other companies in storage REITs, cloud communications, luxury homebuilders, and tech.

Rating Changes

The original report did not specify the exact direction of each change (upgrade or downgrade), but noted that analysts were "reshuffling ratings" across sectors in preparation for a pivotal earnings week.

Analyst Rationale

Analysts are positioning ahead of a busy earnings season, adjusting their ratings based on expected Q2 2026 performance and future growth prospects. The moves likely reflect updated assessments of sector trends and company fundamentals.

Context

These changes come amid market volatility driven by economic data and geopolitical tensions. Alphabet and IBM have shown mixed performance recently, while Shopify benefits from e-commerce growth. PepsiCo faces margin pressure from rising input costs.

What to Make of It

Analyst rating changes signal a reassessment of risk and opportunity before earnings. Investors should watch upcoming quarterly reports to validate these shifts.

Frequently Asked Questions

The calls covered Alphabet (GOOGL), IBM (IBM), Shopify (SHOP), and PepsiCo (PEP), along with other companies in storage REITs, cloud communications, and luxury homebuilders.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.