Which companies might be affected by these findings?

Companies heavily reliant on customer reviews, such as Amazon (AMZN), may be impacted in their reputation management strategies.

Are there better days to ask for reviews?

The study suggests weekdays may be more effective, as customers are more receptive and provide more detailed and positive feedback.

Study: Asking for Customer Reviews on Weekends May Backfire

A recent study suggests that asking for customer reviews on weekends may be less effective than on weekdays, as customers tend to give more negative and less detailed feedback.

June 12, 2026

1 min read

Source: The Wall Street Journal

Many managers believe the weekend is the perfect time to solicit feedback, but a new study published by The Wall Street Journal suggests otherwise.

Study Details

The study found that customers who receive review requests on Fridays and Saturdays tend to provide more negative and less detailed ratings compared to weekdays. Researchers attribute this to customers being busier or in a less receptive mood during weekends, affecting response quality.

Context

These findings come as companies like Amazon (AMZN) seek to enhance customer experience and increase positive reviews. The study indicates that the timing of review requests may be a critical factor in the quality of collected data.

What This Means for Investors

These results could impact reputation management strategies for companies heavily reliant on customer reviews, such as Amazon. Optimizing the timing of review requests may improve feedback accuracy, positively influencing product and service improvement decisions.

Frequently Asked Questions

Because customers are busier or in a less receptive mood during weekends, leading to more negative and less detailed feedback.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.