Why is women's sports an attractive investment opportunity?

Due to rapid growth in viewership, sponsorship, and media rights, making it a multibillion-dollar emerging asset class.

What are the risks of investing in women's sports?

The sector is still nascent, leading to valuation uncertainty and lower liquidity, but expected growth may offset these risks.

Women's Sports: The Next Multibillion-Dollar Asset Class

Kara Nortman of Monarch Collective believes women's sports represent the next big investment opportunity, calling it a multibillion-dollar asset class. She highlights the growth potential and early-stage nature of the sector.

June 29, 2026

2 min read

Source: Yahoo Finance Video

Kara Nortman, Co-Founder of Monarch Collective, argues that women's sports are poised to become the next major investment asset class, with multibillion-dollar potential.

Details

In an interview with Yahoo Finance, Nortman explained that Monarch Collective focuses on investing in women's sports teams and leagues, capitalizing on rapid growth in viewership, sponsorship, and media rights. She noted that the sector is still in its early stages, offering first-mover advantages.

Context

Women's sports are experiencing a surge in popularity and investment, with record-breaking broadcast deals and increasing sponsorship. Teams like Angel City FC (NWSL) have attracted high-profile investors, signaling a shift in perception.

What This Means for Investors

While still an emerging sector, Nortman sees strong long-term potential due to expected revenue and audience growth. However, investors should be mindful of risks associated with nascent industries, including valuation uncertainty and liquidity.

Frequently Asked Questions

Monarch Collective is an investment fund focused on women's sports, co-founded by Kara Nortman.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.