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HubSpot, Inc. vs Automatic Data Processing, Inc.

A head-to-head of HubSpot, Inc. (HUBS) and Automatic Data Processing, Inc. (ADP) across valuation, profitability, growth, and dividends. Green marks the more favourable value on that metric only — not a recommendation.

MetricHUBSADP
Market Cap$11.84B$102.03B
P/E (TTM)121.2523.81
Forward P/E19.8820.93
P/S3.063.70
P/B6.0925.67
EV/EBITDA54.6712.76
Dividend Yield1.58%
Profit Margin3.04%20.12%
Gross Margin83.76%46.03%
Operating Margin0.36%26.32%
Revenue Growth (YoY)+23.36%+6.95%
FCF Yield7.05%6.06%
Debt / Equity1.86137.74
Current Ratio1.611.04

Which is better: HubSpot, Inc. or Automatic Data Processing, Inc.?

  • Larger by market cap: Automatic Data Processing, Inc.
  • Cheaper valuation (lower P/E): Automatic Data Processing, Inc.
  • More profitable (net margin): Automatic Data Processing, Inc.
  • Faster revenue growth: HubSpot, Inc.
  • Higher free-cash-flow yield: HubSpot, Inc.

Across 12 available metrics, HubSpot, Inc. leads 8–4.

There's no single "better" — it depends on your goal: income investors may prefer the higher yield, growth investors the faster grower, and value investors the cheaper one. See each stock's page for deeper detail. This is an automated read, not a recommendation.

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This comparison is for informational and educational purposes only, based on available data — not a recommendation to buy or sell any stock.