HubSpot, Inc. vs Shopify Inc.
A head-to-head of HubSpot, Inc. (HUBS) and Shopify Inc. (SHOP) across valuation, profitability, growth, and dividends. Green marks the more favourable value on that metric only — not a recommendation.
| Metric | HUBS | SHOP |
|---|---|---|
| Market Cap | $11.84B | $161.53B |
| P/E (TTM) | 121.25 | 122.86 |
| Forward P/E | 19.88 | 52.80 |
| P/S | 3.06 | 10.81 |
| P/B | 6.09 | 12.95 |
| EV/EBITDA | 54.67 | 59.63 |
| Dividend Yield | — | — |
| Profit Margin | 3.04% | 10.77% |
| Gross Margin | 83.76% | 48.07% |
| Operating Margin | 0.36% | 16.31% |
| Revenue Growth (YoY) | +23.36% | +34.32% |
| FCF Yield | 7.05% | 1.59% |
| Debt / Equity | 1.86 | 1.43 |
| Current Ratio | 1.61 | 6.20 |
Which is better: HubSpot, Inc. or Shopify Inc.?
- ✓Larger by market cap: Shopify Inc.
- ✓Cheaper valuation (lower P/E): HubSpot, Inc.
- ✓More profitable (net margin): Shopify Inc.
- ✓Faster revenue growth: Shopify Inc.
- ✓Higher free-cash-flow yield: HubSpot, Inc.
Across 12 available metrics, HubSpot, Inc. leads 7–5.
There's no single "better" — it depends on your goal: income investors may prefer the higher yield, growth investors the faster grower, and value investors the cheaper one. See each stock's page for deeper detail. This is an automated read, not a recommendation.
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This comparison is for informational and educational purposes only, based on available data — not a recommendation to buy or sell any stock.