Seera Holding Group
"Sector" = median of Consumer Cyclical across 95 companies
About Seera Holding Group
AI-generatedSeera Holding Group (formerly Al Tayyar Travel Group) is a leading travel and tourism company based in Saudi Arabia. It operates across multiple segments including air ticketing, hotel reservations, Hajj and Umrah services, car rental, and corporate travel management. The company also owns and manages a portfolio of hotels and resorts, and provides technology solutions for the travel industry. Seera has evolved from a traditional travel agency into a comprehensive travel and lifestyle platform.
The company generates revenue primarily through travel agency commissions, hotel bookings, car rental fees, and tourism services. Its key business segments include Consumer Travel (B2C), Business Travel (B2B), and Hospitality & Real Estate. The Consumer Travel segment offers flight and hotel bookings through online and offline channels, while the Business Travel segment serves corporate clients. The Hospitality segment owns and operates hotels, and the Real Estate segment develops and manages properties. Revenue is diversified across these segments, with a significant contribution from Hajj and Umrah services.
Seera operates in the highly competitive travel services industry in Saudi Arabia and the broader Middle East. The sector is characterized by price sensitivity, seasonality, and increasing digitalization. Seera competes with both traditional travel agencies and online travel aggregators. Its competitive advantages include a strong brand, extensive network of branches, exclusive partnerships with airlines and hotels, and a growing digital platform. The company also benefits from the Saudi government's Vision 2030 initiative, which aims to boost tourism and religious travel.
Seera's primary customers are Saudi nationals and residents, as well as international pilgrims visiting for Hajj and Umrah. The company serves both leisure and business travelers. Its main geographic market is Saudi Arabia, where it has a widespread branch network. It also has operations in other Gulf countries and Turkey. The company targets a broad demographic, from budget-conscious travelers to premium corporate clients, and increasingly focuses on digital channels to reach younger, tech-savvy consumers.
An auto-generated descriptive profile based on company data, for informational purposes only.
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Financial highlights
Latest saved period: March 2026 · 2026-03-31
Dividend history
Cash dividends by ex-date, not an investment recommendation.
| Ex-date | Amount | Payment date | Period |
|---|---|---|---|
| Feb 19, 2018 | 0.36 SAR | — | — |
| Aug 20, 2017 | 0.36 SAR | — | — |
| Aug 18, 2014 | 1.07 SAR | — | — |
| Mar 23, 2014 | 0.86 SAR | — | — |
| Feb 9, 2014 | 0.86 SAR | — | — |
| Aug 19, 2013 | 0.86 SAR | — | — |
| Mar 2, 2013 | 0.71 SAR | — | — |
| Feb 28, 2013 | 0.71 SAR | — | — |
| Aug 13, 2012 | 0.71 SAR | — | — |
Revenue
↑ 9.4%Net Income
↓ 3.0%Free Cash Flow
↓ 215.9%Diluted EPS
↑ 50.0%Seera Holding Group (1810) analysis
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