Intuit Inc.
"Sector" = median of Technology across 108 companies
About Intuit Inc.
AI-generatedIntuit Inc. is a global technology platform that helps consumers and small businesses manage their financial lives. The company's flagship products include TurboTax (tax preparation), QuickBooks (accounting and business management), Credit Karma (credit monitoring and financial recommendations), and Mailchimp (marketing automation). Intuit operates primarily in the United States, serving over 100 million customers. The company focuses on simplifying complex financial tasks through cloud-based software and AI-driven insights.
Intuit generates revenue primarily through subscriptions, transaction-based fees, and desktop software sales. QuickBooks and TurboTax are the largest revenue drivers, with QuickBooks offering tiered subscription plans for small businesses and accountants. TurboTax revenue is seasonal, peaking during U.S. tax season. Credit Karma earns fees from financial product referrals, while Mailchimp provides subscription-based marketing tools. The company also offers professional tax preparation software and services.
Intuit competes in the software application industry, specifically in financial technology (fintech) and business management software. Its main competitors include H&R Block (tax), SAP and Oracle (enterprise accounting), and various fintech startups. Intuit holds a dominant position in the U.S. small business accounting and DIY tax preparation markets, with strong brand recognition and high switching costs due to deep integration into customers' workflows. The company's cloud-first strategy and AI investments strengthen its competitive moat.
Intuit's primary customers are individual consumers, small businesses, self-employed professionals, and accountants. The vast majority of revenue comes from the United States, with limited international presence. The company targets users seeking affordable, user-friendly financial tools. TurboTax serves individuals and families, QuickBooks targets small to medium-sized businesses, Credit Karma appeals to credit-conscious consumers, and Mailchimp serves businesses needing marketing automation. Intuit's products are designed for non-experts, emphasizing simplicity and accuracy.
An auto-generated descriptive profile based on company data, for informational purposes only.
Intuit (INTU) fell 1.26% on July 17, 2026, closing at 291.09 USD, underperforming the broader market. The decline was partly attributed to negative sentiment from IBM's 22% plunge on July 14, which rattled software stocks. Despite the drop, analysts remain mixed: Zacks highlighted INTU as a solid growth stock, while StockStory flagged it as risky. Legal concerns around AI-driven tax software were also noted by Simply Wall St. Key analyst calls on July 14 included an upgrade or downgrade for INTU, but details were not specified.
- •INTU fell 1.26% on July 17, underperforming the market.
- •IBM's 22% plunge on July 14 rattled software stocks, including INTU.
- •Zacks reiterated INTU as a solid growth stock on July 15.
- •Simply Wall St raised legal concerns about INTU's AI-driven tax software on July 14.
- •StockStory listed INTU as one of two risky S&P 500 stocks on July 17.
Financial highlights
Latest saved period: April 2026 · 2026-04-30
Dividend history
Cash dividends by ex-date, not an investment recommendation.
| Ex-date | Amount | Payment date | Period |
|---|---|---|---|
| Apr 9, 2026 | $1.20 | Apr 17, 2026 | Quarterly |
| Jan 9, 2026 | $1.20 | Jan 16, 2026 | Quarterly |
| Oct 9, 2025 | $1.20 | Oct 17, 2025 | Quarterly |
| Jul 10, 2025 | $1.04 | Jul 18, 2025 | Quarterly |
| Apr 10, 2025 | $1.04 | Apr 18, 2025 | Quarterly |
| Jan 10, 2025 | $1.04 | Jan 17, 2025 | Quarterly |
| Oct 10, 2024 | $1.04 | Oct 18, 2024 | Quarterly |
| Jul 10, 2024 | $0.90 | Jul 18, 2024 | Quarterly |
| Apr 9, 2024 | $0.90 | Apr 18, 2024 | Quarterly |
| Jan 9, 2024 | $0.90 | Jan 18, 2024 | Quarterly |
| Oct 5, 2023 | $0.90 | Oct 17, 2023 | Quarterly |
| Jul 7, 2023 | $0.78 | Jul 18, 2023 | Quarterly |
| Apr 6, 2023 | $0.78 | Apr 18, 2023 | Quarterly |
| Jan 9, 2023 | $0.78 | Jan 18, 2023 | Quarterly |
| Oct 6, 2022 | $0.78 | Oct 18, 2022 | Quarterly |
| Jul 8, 2022 | $0.68 | Jul 18, 2022 | Quarterly |
| Apr 8, 2022 | $0.68 | Apr 18, 2022 | Quarterly |
| Jan 7, 2022 | $0.68 | Jan 18, 2022 | Quarterly |
| Oct 7, 2021 | $0.68 | Oct 18, 2021 | Quarterly |
| Jul 9, 2021 | $0.59 | Jul 19, 2021 | Quarterly |
| Apr 9, 2021 | $0.59 | Apr 19, 2021 | Quarterly |
| Jan 8, 2021 | $0.59 | Jan 19, 2021 | Quarterly |
| Jul 9, 2020 | $0.53 | Jul 20, 2020 | Quarterly |
| Apr 9, 2020 | $0.53 | Apr 20, 2020 | Quarterly |
Revenue
↑ 371.3%Net Income
↑ 588.5%Free Cash Flow
↑ 1937.4%Diluted EPS
↑ 564.1%Intuit Inc. (INTU) analysis
Wrqti brings Intuit Inc. data into one page covering available price, financial statements, valuation ratios, margins, cash-flow metrics, news, and alerts. This page helps you understand the numbers and is not a buy or sell recommendation.
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