ServiceNow, Inc.

ServiceNow, Inc. is a leading provider of cloud-based software platforms that automate and manage digital workflows for enterprises. Founded in 2004 and headquartered in Santa Clara, California, the company helps organizations streamline IT services, employee operations, customer service, and business processes. Its flagship Now Platform uses artificial intelligence, machine learning, and automation to improve efficiency and reduce operational costs. ServiceNow serves over 8,100 customers globally, including approximately 85% of the Fortune 500.

The company generates revenue primarily through subscription fees for its software-as-a-service (SaaS) offerings. Revenue is recognized over the contract term, with subscriptions accounting for over 98% of total revenue. ServiceNow offers various modules such as IT Service Management (ITSM), IT Operations Management (ITOM), Customer Service Management (CSM), and Human Resources Service Delivery (HRSD). The company also provides professional services and training. In the most recent quarter (2026Q1), revenue reached $3.77 billion, with net income of $469 million.

ServiceNow operates in the competitive software application industry, specifically within the enterprise workflow automation and IT service management market. Its main competitors include BMC Software, Hewlett Packard Enterprise, and IBM, as well as emerging players like UiPath and Automation Anywhere. ServiceNow differentiates itself through its comprehensive platform approach, strong partner ecosystem, and focus on AI-powered automation. The company holds a leading position in the Gartner Magic Quadrant for IT Service Management and has a market capitalization of over $121 billion.

The company's primary customers are large enterprises across various sectors, including financial services, healthcare, government, technology, and manufacturing. ServiceNow's target audience includes IT departments, HR teams, customer service organizations, and business operations managers. Geographically, the United States is the largest market, contributing about 65% of revenue, followed by Europe (20%) and Asia-Pacific (10%). The company has been expanding its presence in international markets, particularly in Japan, Australia, and the United Kingdom.

An auto-generated descriptive profile based on company data, for informational purposes only.