Masco Corporation

Masco Corporation, headquartered in Livonia, Michigan, is a leading manufacturer of branded home improvement and building products. The company operates through two segments: Plumbing Products and Decorative Architectural Products. Its well-known brands include Delta and Hansgrohe faucets, Behr paint, and KraftMaid cabinets. Masco serves both professional contractors and do-it-yourself (DIY) homeowners, with products sold through major home improvement retailers, wholesalers, and distributors.

Revenue is primarily generated from the Plumbing Products segment, which accounts for about 60% of sales, followed by Decorative Architectural Products. The company earns money by manufacturing and selling faucets, fittings, paints, stains, and other building supplies. Masco's business model focuses on brand strength, innovation, and operational efficiency. It generates recurring revenue from repair and remodeling demand, which is less cyclical than new construction.

Masco operates in the Building Products & Equipment industry within the Industrials sector. It competes with companies like Fortune Brands Innovations, Stanley Black & Decker, and Sherwin-Williams. Masco holds strong market positions in faucets (Delta, Hansgrohe) and paint (Behr). The company benefits from long-term trends such as aging housing stock and home improvement spending. Its competitive advantages include brand recognition, distribution relationships, and scale.

The company's primary customers are homeowners and professional contractors in North America, which represents over 90% of sales. Key end markets include repair and remodeling (about 70% of revenue) and new home construction. Masco sells through retailers like The Home Depot and Lowe's, as well as through wholesale channels. International sales, mainly in Europe, account for a small portion of revenue.

An auto-generated descriptive profile based on company data, for informational purposes only.