What do skeptics miss about Apple?

Services are growing fast, the user base is loyal, emerging markets offer opportunities, and AI investments could drive upgrades.

Should I buy Apple stock now?

This article does not provide a buy recommendation, but suggests that fears of the iPhone cycle's death may be overblown, potentially offering an opportunity for long-term investors.

Why iPhone Bears Are Wrong: An Investor Keeps Buying Apple

Every quarter, bears declare the iPhone cycle dead, and every quarter Apple proves them wrong. Here's why one investor keeps buying the stock and what skeptics overlook.

July 15, 2026

2 min read

Source: 24/7 Wall St.

Bears keep insisting the iPhone cycle is over, but Apple (NASDAQ: AAPL) consistently proves them wrong quarter after quarter. According to a report from 24/7 Wall St., one investor explains why he continues to buy the stock and what skeptics are missing.

The Bear Case

Bears focus on slowing iPhone sales, arguing that Apple relies too heavily on a single upgrade cycle. However, they ignore that the iPhone is no longer just a device—it's a gateway to an integrated ecosystem.

What Skeptics Miss

Services: Revenue from services (App Store, Apple Music, iCloud) is growing faster than hardware.
Brand Loyalty: A loyal user base that upgrades consistently.
Emerging Markets: India and Southeast Asia offer new growth opportunities.
AI: Apple's investments in AI could spark a new upgrade cycle.

What This Means for Investors

Despite challenges, the investor sees Apple not just as a hardware company but as a massive services platform. Fears of the iPhone cycle's death are overblown, and this could be a buying opportunity for long-term investors.

Frequently Asked Questions

They point to slowing iPhone sales and over-reliance on a single upgrade cycle, but ignore services growth and the ecosystem.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.