Apple Reportedly Planning 5 New iPhones Including $2,500 Foldable

Apple Inc. (AAPL) is reportedly planning to launch 5 new iPhone models next year, including its first foldable device priced at up to $2,500, according to a report from Motley Fool. This significant expansion of the lineup comes as the tech giant seeks to boost growth in the saturated smartphone market.

The Product

Reports indicate Apple is working on:

• 4 iPhone 18 models: including standard, Pro, Pro Max, and possibly a new Ultra variant.
• iPhone Fold: Apple's first foldable phone, with a large internal display and a starting price of $2,500.

The iPhone Fold is expected to feature a slim design with a regular-sized external display and a mini-iPad-sized internal display. It may support the Apple Pencil.

Pricing and Availability

• iPhone 18 standard: expected to start at $799.
• iPhone 18 Pro/Pro Max: $999-$1,199.
• iPhone 18 Ultra: may exceed $1,400.
• iPhone Fold: $2,500.

All models are expected to launch in fall 2027, with the Fold possibly arriving later.

Competition

The foldable phone market is increasingly competitive with Samsung (Galaxy Z Fold/Flip), Huawei (Mate X), and Google (Pixel Fold). Apple's entry could change the game due to its strong ecosystem.

Potential Impact on the Company

Although the iPhone still accounts for over 50% of Apple's revenue, global smartphone sales growth is slowing. A high-priced foldable could boost average selling price (ASP) and drive revenue higher, but may not be enough to significantly move the stock given Apple's massive size. Investors await further details on specs and final pricing.