Analyst: Apple's Price Hike Signals More Upside for Micron

Gene Munster, Managing Partner of Deepwater Asset Management, said during a CNBC segment on June 18, 2026, that Apple's (AAPL) willingness to raise iPhone prices proves that memory chip stocks like Micron (MU) still have "more room to run." Munster tied together two critical semiconductor stories: Apple's operational discipline signaling it cannot absorb the full cost increase, and the parabolic move in memory chip stocks.

Analyst's Rationale

Munster argues that when the most operationally disciplined hardware company in the world indicates it can no longer absorb the full increase in memory chip costs, it confirms that cost pressure is real and significant. Therefore, memory chip manufacturers like Micron (MU) and Intel (INTC) stand to benefit from this pricing environment.

Context

Memory chip stocks have experienced sharp parabolic moves recently, driven by surging demand from AI and data centers. Munster's analysis reinforces optimism that this momentum could continue.

What to Make of It

Munster's analysis suggests investors may expect further upside in memory chip stocks, especially as Apple signals it cannot bear the high costs. However, actual performance will depend on real demand and companies' ability to convert higher prices into profits.