What are the market expectations for Q3 2026?

The report did not provide specific forecasts, but the ongoing component crisis may continue to pressure global shipments.

Apple iPhone, Google Pixel Sales Rise as Global Smartphone Market Hits 13-Year Low

Q: How did Apple and Google achieve sales growth despite the market decline?

Apple and Google secured better component supplies than rivals, allowing them to increase sales and market share.

Global smartphone shipments dropped to a 13-year low in Q2 2026, per Counterpoint. However, Apple and Google posted strong iPhone and Pixel sales, capitalizing on the component shortage that hurt rivals.

July 13, 2026

2 min read

Source: Stocktwits

Key Numbers

q2 shipments

lowest since 2013

Global smartphone shipments fell to their lowest level since 2013 in the second quarter of 2026, according to a report from Counterpoint. Despite the overall decline, Apple (AAPL) and Alphabet (GOOGL, GOOG) saw growth in iPhone and Pixel sales, respectively, as they navigated the global memory component crisis better than competitors.

Report Details

Counterpoint's report attributed the sharp decline in Q2 shipments to a global memory component shortage. However, Apple and Google managed to secure better component supplies than rivals, allowing them to gain market share.

Apple and Google Performance

Despite the market contraction, Apple's iPhone sales grew, as did Google's Pixel sales. This was partly due to strong demand for new models and more effective supply chain management by both companies.

Context

The decline comes amid market saturation in many regions and a slowing global economy. However, major players like Apple and Google appear better positioned to weather these challenges.

What This Means for Investors

The data suggests Apple and Google may have a stronger competitive position going forward, especially if the component shortage persists. However, any improvement in supply chain conditions could shift the competitive landscape.

Frequently Asked Questions

The decline was due to a global memory component crisis, which pushed shipments to their lowest since 2013.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.