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IBM Profit Warning Sends HubSpot, Workday, Asana Stocks Lower

Several enterprise software stocks declined in afternoon trading after IBM issued a Q2 earnings warning, suggesting enterprise customers may be slashing software budgets to fund hardware purchases.

July 14, 2026
2 min read
Source: StockStory
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Shares of several enterprise software companies fell in afternoon trading after IBM issued a Q2 earnings warning, raising concerns that enterprise customers may be cutting software budgets to fund hardware purchases. The affected stocks include HubSpot, Workday, and Asana, as well as other names like Salesforce (CRM), ServiceNow (NOW), and CrowdStrike (CRWD).

Details

According to a report from StockStory, IBM issued a warning on its second-quarter earnings, indicating that enterprise spending on software may be declining as companies shift toward hardware purchases. This warning dampened investor sentiment across the software sector, particularly for companies reliant on enterprise sales.

Context

The development comes amid a volatile period for the technology sector, with companies facing inflationary pressures and shifting spending patterns. IBM's warning could be a sign of a broader slowdown in software spending, potentially impacting other companies in the sector.

What It Means for Investors

Investors should closely monitor upcoming earnings reports from enterprise software companies for clearer signals on spending trends. IBM's warning also highlights the importance of portfolio diversification and not overconcentrating in a single sector.

Frequently Asked Questions

The stocks fell after IBM issued a Q2 earnings warning, suggesting enterprise customers may cut software budgets to fund hardware purchases.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.