Intuit (INTU) Deep Value Stock: BofA Initiates Coverage with Buy Rating

BofA Securities resumed coverage of Intuit Inc. (NASDAQ:INTU) with a Buy rating and a $400 price target on May 27, 2026. The positive stance reflects the research firm's confidence in the company's outlook despite the stock declining by over 50% over the past period.

Rating Change

Prior to this date, BofA did not have active coverage on Intuit. With the resumption, analysts set an initial rating of Buy and a price target of $400, implying significant upside from current trading levels.

Analyst Rationale

BofA analysts view Intuit as a deep value opportunity, given the stock's significant decline relative to its intrinsic value. The company benefits from a strong business model in financial and tax software, with a large customer base and recurring revenue streams. The current sell-off is seen as overdone, creating a buying opportunity.

Context

Despite the positive recommendation from BofA, Intuit's stock has faced heavy selling pressure, losing more than half its market value. No other analyst ratings were reported in this context, but the weak performance may be linked to broader market conditions or sector-specific concerns.

What to Make of It

BofA's recommendation reflects a positive long-term view on Intuit, but investors should consider risks related to market volatility and future company performance. Investment decisions remain the responsibility of the individual investor based on their objectives and risk tolerance.