When was Lloyds Rewards launched?

Lloyds Rewards was launched on June 9, 2026.

What is the difference between Lloyds Rewards and Everyday Offers?

Lloyds Rewards provides an integrated space for savings, cashback, and prize draws, while Everyday Offers focused only on offers.

Lloyds Launches 'Lloyds Rewards' In-App Hub to Replace Everyday Offers

Lloyds Banking Group launched a new in-app hub called 'Lloyds Rewards' on June 9, replacing its previous 'Everyday Offers' to provide customers with an integrated space for savings, cashback, and prize draws. The hub aims to make everyday banking more engaging.

June 19, 2026

2 min read

Source: Insider Monkey

Lloyds Banking Group (NYSE:LYG) launched a new in-app hub called "Lloyds Rewards" on June 9, replacing its previous "Everyday Offers" service. The hub is designed to provide customers with an integrated space for savings, cashback, and prize draws, making everyday banking more engaging.

The Product

"Lloyds Rewards" offers customers features such as cashback on purchases, chances to win cash prizes, and dedicated savings tools. The hub is designed to be user-friendly within the Lloyds banking app.

Pricing and Availability

The hub is currently available to Lloyds customers in the UK via the banking app. Lloyds has not announced any additional fees for using the hub.

Competition

This move comes as UK banks compete to enhance digital customer experience. Banks like Barclays and HSBC offer similar reward programs.

Potential Impact on the Company

"Lloyds Rewards" is expected to boost customer loyalty and increase app usage, potentially positively impacting Lloyds' revenue through increased transactions and cross-selling of other products.

Frequently Asked Questions

Lloyds Rewards is a new in-app hub within the Lloyds banking app offering customers cashback, prize draws, and savings tools, replacing the previous Everyday Offers service.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.