Morgan Stanley Raises Apple Price Target After WWDC 2026

Morgan Stanley raised its price target on Apple (AAPL) stock following the WWDC 2026 event, according to a report from TheStreet. The investment bank said the event gave investors a sharper view of Apple's artificial intelligence strategy.

Rating Change

Morgan Stanley increased its price target on Apple to $220 from $200, while maintaining an Overweight rating. The stock currently trades around $190.

Analyst Rationale

Analysts at Morgan Stanley believe WWDC 2026 demonstrated Apple's commitment to integrating AI into its products, boosting long-term growth prospects. They noted that announcements regarding the new operating system and Siri improvements support this view.

Context

This upgrade comes after Apple spent the past two years trying to convince investors it has not fallen behind in the AI race. Other analysts, such as those at Goldman Sachs, also have positive ratings on the stock, though some remain cautious due to high valuation.

Conclusion

The price target hike reflects Morgan Stanley's confidence in Apple's ability to leverage AI, but investors should consider risks such as intense competition and the stock's relatively high valuation.