Why do Netflix and Disney want World Cup rights?

Live sports attract subscribers and boost engagement, helping platforms grow and compete.

When do Fox's current rights expire?

Fox's current rights expire after the 2026 World Cup.

Will this competition affect the companies' stocks?

Competition may pressure profit margins due to high rights costs, but could boost long-term growth if subscriber gains materialize.

Netflix and Disney Eye World Cup Rights

Netflix (NFLX) and Walt Disney (DIS) are reportedly preparing bids for World Cup broadcasting rights, threatening Fox's current hold. YouTube (GOOGL) may also compete in future tournaments.

July 8, 2026

2 min read

Source: GuruFocus.com

Streaming giants are setting their sights on soccer's biggest stage. According to a report by GuruFocus, Netflix (NFLX) and Walt Disney (DIS) are considering bids for the broadcasting rights to future FIFA World Cup tournaments, a move that could reshape the sports media landscape.

Details

Citing sources close to the matter, the report indicates that both Netflix and Disney are preparing to challenge Fox (FOX) for the rights, which are currently held by the network through the 2026 tournament. YouTube, owned by Alphabet (GOOGL), may also enter the fray for future editions.

Context

The news comes amid a broader trend of streaming platforms aggressively pursuing live sports rights. Live sports have proven to be a powerful driver of subscriber growth and engagement. Netflix, Amazon (AMZN), and Apple (AAPL) have all made significant investments in sports rights, including NFL games and tennis tournaments.

What It Means for Investors

World Cup rights represent a strategic opportunity for streaming platforms to capture a massive global audience. However, the cost of these rights is expected to be substantial, potentially pressuring short-term profit margins. The key question remains: will Netflix and Disney succeed in unseating Fox, or will the competition yield unexpected outcomes?

Frequently Asked Questions

Netflix (NFLX) and Disney (DIS) are considering bids, with YouTube (GOOGL) potentially joining future tournaments. Fox (FOX) currently holds the rights.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.