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Guggenheim Upgrades Salesforce and ServiceNow to Buy

Guggenheim's John DiFucci upgraded both Salesforce and ServiceNow to Buy, arguing that AI-disruption fears had pushed valuations too low. The Trade Desk shares jumped 5.7% on the news.

July 2, 2026
2 min read
Source: StockStory
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Key Numbers

upgrade target
Buy
stock move
5.7%

Guggenheim analyst John DiFucci upgraded Salesforce (CRM) and ServiceNow to Buy, arguing that AI-disruption fears that battered the sector during the year had pushed valuations too low.

Rating Change

Prior to the upgrade, the rating on both stocks was neutral or below. After the upgrade, the rating is now Buy, with a positive outlook for the shares.

Analyst Rationale

DiFucci believes that fears of AI disruption in the software sector were overblown, leading to stock prices that do not reflect their true value. He noted that both companies have strong fundamentals and the ability to adapt to AI technologies.

Context

The software sector has experienced significant volatility this year due to AI concerns. However, some analysts see these fears as creating buying opportunities. The Trade Desk (TTD) shares rose 5.7% following the upgrade, reflecting investor optimism.

What to Make of It

Guggenheim's upgrade reflects confidence in Salesforce and ServiceNow's ability to navigate AI challenges. Investors are encouraged to evaluate the companies' fundamentals before making any decisions.

Frequently Asked Questions

The analyst believes AI-disruption fears led to overly low valuations, creating a buying opportunity.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.