Skip to content
All news
General

Starbucks Builds AI Tools to Replace Vendor Software, Hits Tech Stocks

Shares of IBM, Salesforce, and ServiceNow fell in premarket trading on Thursday after a report that Starbucks is developing in-house AI software that could replace applications it currently buys from outside vendors.

July 9, 2026
2 min read
Source: Investing.com
Share:

Shares of major technology companies declined in premarket trading on Thursday following a report that Starbucks is developing in-house artificial intelligence software that could replace applications it currently purchases from external vendors.

Details

According to a report by The Wall Street Journal, Starbucks is building AI tools to manage its internal operations, potentially reducing its reliance on software from companies such as IBM, Salesforce, and ServiceNow. Neither Starbucks nor the affected companies have issued an official statement yet.

Context

This move is part of a growing trend among large corporations to develop internal technology solutions to reduce costs and increase data control. Starbucks has previously announced significant investments in AI to improve customer service and inventory management.

What This Means for Investors

This development could lead to volatility in the shares of software companies that rely on large contracts with enterprise clients. However, it is still too early to assess the full impact, as the project is in its early stages.

Frequently Asked Questions

The affected companies are IBM, Salesforce, and ServiceNow, whose shares fell in premarket trading.

Found this useful? Share it

Share:
This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.