What was IBM's warning that affected the stock?

IBM issued a second-quarter earnings warning, indicating that software spending could decline in favor of hardware.

Were other companies affected by IBM's warning?

Yes, shares of Salesforce, ServiceNow, and CrowdStrike also declined following the warning.

Trade Desk Shares Fall 3.6% After IBM Warning on Spending

Shares of digital advertising platform The Trade Desk (TTD) fell 3.6% after IBM issued a second-quarter earnings warning, suggesting enterprise customers may be cutting software budgets to fund hardware purchases.

July 15, 2026

2 min read

Source: StockStory

Key Numbers

stock decline

3.6%

Shares of digital advertising platform The Trade Desk (NASDAQ:TTD) fell 3.6% in the afternoon session after IBM issued a second-quarter earnings warning, suggesting that enterprise customers may be slashing software budgets to fund hardware purchases.

Possible Reasons

IBM's warning came at a sensitive time for the tech sector, indicating that software spending could decline in favor of hardware. This development raised concerns about the performance of other software companies, including The Trade Desk, which relies on enterprise advertising spending.

Context

Prior to this decline, The Trade Desk's stock had shown strong performance over the past month, rising about 8% before the warning. However, the recent move reflects the market's sensitivity to any negative signals about enterprise spending.

Similar Moves in the Sector

The impact was not limited to The Trade Desk; other tech companies such as Salesforce (CRM), ServiceNow (NOW), and CrowdStrike (CRWD) also experienced declines following IBM's warning.

Frequently Asked Questions

The stock fell 3.6% after IBM warned that enterprise customers may cut software budgets to fund hardware purchases.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.