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Guggenheim Upgrades Salesforce and ServiceNow to Buy

Guggenheim analyst John DiFucci upgraded both Salesforce and ServiceNow to Buy, arguing that AI disruption fears that battered the sector this year have driven valuations too low.

July 1, 2026
2 min read
Source: StockStory
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Guggenheim analyst John DiFucci upgraded both Salesforce (CRM) and ServiceNow (NOW) to Buy, arguing that the AI-disruption fear that gutted the sector during the year had pushed valuations too low.

Rating Change

Prior to the upgrade, both stocks were rated Neutral or equivalent. The new price targets were not disclosed in the report.

Analyst Rationale

DiFucci believes the market overestimated the risk of AI disruption to cloud software companies, creating a buying opportunity. He noted that the strong fundamentals of both companies remain intact and current valuations do not reflect their operational strength.

Context

The cloud software sector has seen sharp declines this year due to fears that AI could disrupt traditional business models. However, some analysts argue these fears are overblown and that established players like Salesforce and ServiceNow have the ability to adapt and leverage new technologies.

Conclusion

The upgrade is a positive signal for both stocks, but investors are encouraged to assess risks and opportunities based on their own analysis.

Frequently Asked Questions

John DiFucci, an analyst at Guggenheim.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.